Google AdSense Disclosure (India Compliance – DPDP Act, 2023)

Effective Date: 8 February 2025
Last Updated: 8 February 2025

Indian Yoga and Naturopathy Centre participates in Google AdSense, which enables third-party ads to be displayed on our website. We are committed to complying with India’s Digital Personal Data Protection (DPDP) Act, 2023, along with global privacy laws like GDPR and CCPA.

This disclosure outlines how Google AdSense works, the data it collects, and how it complies with India’s DPDP Act, 2023.

1. How Google AdSense Works

• Google AdSense displays relevant ads based on user browsing behavior, interests, and demographics.
• Google uses automated algorithms and cookies to serve personalized and non-personalized ads.
• Clicking on an ad may redirect users to third-party websites, and we do not control their policies or practices.

2. Compliance with India’s DPDP Act, 2023

Under the DPDP Act, 2023, personal data must be processed transparently, securely, and with user consent. Google AdSense complies by:

a) Consent for Data Collection

• If you are located in India, you may be asked for explicit consent before personalized ads are displayed.
• You can manage or withdraw consent through Google’s Ad Settings.

b) Data Minimization and Purpose Limitation

• Google AdSense only collects the minimum necessary data required to serve ads.
• Data collected is used only for advertising purposes and is not shared without consent.

c) User Rights Under the DPDP Act, 2023

As an Indian user, you have the right to:

1. Access Your Data – Request details about what data is collected.
2. Correct Your Data – Request correction of incorrect personal data.
3. Withdraw Consent – Stop the collection of personal data by disabling cookies or personalized ads.
4. Delete Your Data – Request deletion of personal data from Google’s advertising system.

To exercise these rights, visit Google’s Privacy Policy: https://policies.google.com/privacy.

3. Use of Cookies and Tracking Technologies

• Google AdSense may store cookies, web beacons, and tracking scripts in your browser.
• These cookies track ad performance, user interactions, and browsing preferences.
• You can disable cookies in your browser settings, but this may affect your experience on our website.

For more details on how Google uses cookies, visit:
https://policies.google.com/technologies/cookies

4. Opting Out of Personalized Ads

You can opt out of targeted ads in the following ways:

1. Google Ad Settings: https://adssettings.google.com/
2. Disable Cookies: Use browser settings to block tracking cookies.
3. Use Ad Blockers: Install browser extensions to limit ad tracking.
4. Google Opt-Out Tool: https://tools.google.com/dlpage/gaoptout

Opting out of personalized ads does not remove ads entirely, but they will be generic instead of interest-based.

5. Third-Party Advertisers and External Links

• Google AdSense ads may include links to third-party websites and advertisers.
• We do not control third-party data collection practices, policies, or content.
• Any interaction with third-party advertisers is at your own risk.

For details on how Google handles advertising data, visit:
https://policies.google.com/technologies/ads

6. Changes to This Disclosure

We may update this Google AdSense Disclosure periodically to reflect changes in laws, technology, or advertising policies. Any updates will be posted here with the revised date.

7. Contact Us

If you have any questions about this disclosure, please contact us:

Indian Yoga and Naturopathy Centre
Infront of Polytechnic Hostel Damoh 470661 Madhya Pradesh India
Email: info@indianyogaandnaturopathycentre.com
Phone: +91 8839980672

By using our website and interacting with Google AdSense ads, you acknowledge and agree to this Google AdSense Disclosure in compliance with India’s DPDP Act, 2023.